YouTube earns millions in advertising revenue from influencer Andrew Tate’s videos, according to a new study.
The Center for Countering Digital Hate (CCDH) has unearthed 47 videos of the former kickboxer pushing what it describes as “extreme misogyny”, with nine of those clips identified as including paid ads for Vans shoes, Schwarzkopf hair products and even Google Ad services among others.
It comes as Meta on Friday banned the 35-year-old, who is a self-proclaimed “success coach”, from Facebook and Instagram for breaking its rules.
Researchers have identified advertisements on videos where Mr Tate refers to a partner who accused him of assault as “a dumb hoe”, with this clip earning 12.8 million views.
The report also unearthed advertisements on videos where Mr Tate talks about women fighting, saying “grab her by the neck” in a video, which has been viewed 1.6million times, while referring to putting his “fingerprint” on 18-19 year olds. -old girls in pictures that racked up 8.4 million views. While another video where he states, “being a man” means “being territorial” of women, has been viewed 3.3 million times.
Three YouTube channels that feature adverts and re-share images of Mr Tate have racked up up to £3.4m in annual advertising revenue by garnering 234m total views, analytics firm Social Blade comes closer. social.
Mr Tate’s so-called “Hustler University” features in nearly half of the YouTube videos uncovered by the study. The so-called Hustler’s University is a private community run by Mr. Tate that claims to “teach you exactly how to make money”.
Imran Ahmed, Director General of CCDH, said: “Dehumanizing and hateful content for women that promotes violence has no place on YouTube, the social media platform most used by children.
“Consumer brands that see their ads placed on this content – including, ironically, Google – will be pissed off that their brands are associated with hate and violence.”
Commenting on Mr Tate’s YouTube videos, Mr Ahmed said: “But to learn you have to listen. They put out countless press releases extolling their community standards, and yet when asked to backing up their words with actions, they fail every single time.
“This is why we need the government to continue to pass their online safety bill and stop the dithering. This content is clearly harmful and it is evil to continue to allow Big Tech to profit by encouraging the violence against women and girls.
Nick Lowles of Hope not Hate, a campaign group, celebrated the news that Mr Tate, who he called a “misogynist”, had been banned from Facebook and Instagram.
“Incredible news!” said Mr. Lowles. “Violent misogynist Andrew Tate has been removed from Facebook and Instagram (where he had 4 million followers). Twitter deleted it this morning. Please sign the Hope not Hate petition for other social media giants to take it down.
Mr Tate, whose fame has risen dramatically in recent weeks, has previously referred to married women as “property” that their husbands own.
the old Big brother The star, who has 4.6 million followers on Instagram, says women should “shut up, have kids, sit at home, shut up and make coffee” in images where he talks about feminism. While he argued that women should take “some responsibility” when sexually assaulted in 2017 on Twitter.
He was kicked out of the 17th season of Big brother in 2016 after footage emerged where Mr Tate appeared to be seen hitting a woman with a belt – with him responding to the video saying the behavior was consensual.
Mr Tate, who has seen a hashtag of his name rack up more than 13 billion views on TikTok, says ‘women can’t drive’ as well as men can cheat while women aren’t allowed.
The influencer had previously defended himself in comments to The Independentsaying he also makes “many videos praising women”.
He added: “It has nothing to do with hating women. It’s just about good people and bad people. My mother is my hero. I play a character online and I’m brash and bravado, but my opinions are pure and just say to find the highest value men and women you can with a good heart.
People have called for Mr Tate to be removed from all social media platforms in a petition which has garnered over 12,000 signatures.
The Independent has contacted YouTube for comment.