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Xiaomi India offline sales manager resigns, COO takes charge as interim – The Mobile Indian

In a major development, Sunil Baby has resigned as Xiaomi India’s Offline Sales Manager. It will no longer play a role in helping Xiaomi expand its offline presence in India.

Xiaomi India in its statement said that Baby decided to move on due to personal reasons. “He was instrumental in shaping Xiaomi India’s offline sales and retail presence. With his strong leadership skills, he has strengthened our ties with partners across the country,” a Xiaomi spokesperson said.

Who will now lead Xiaomi’s offline sales?

In the meantime, Xiaomi India COO Muralikrishnan B will oversee the company’s offline sales and distribution. “We are confident that we will continue to grow our offline presence with the guidance of capable existing executives. We thank Sunil for his services and wish him well with his future endeavours,” the company said in its statement.

Baby’s resignation comes at a time when the Law Enforcement (ED) Directorate is investigating a case against Xiaomi India for handing over 5,550 crores to foreign entities under cover of royalty payments. Initially, ED froze Xiaomi India’s bank accounts, but later it was revived by a court order. The court allowed Xiaomi India to make payments for commercial purposes, except for royalty-related transactions for the time being. Ed also summoned Manu Kumar Jain, Global VP Xiaomi during the investigations a few weeks ago. It can be recalled that Jain left the position of general manager of Xiaomi India India last year and moved to Dubai.

Also, later, offline retailers protested against Xiaomi, which sells popular smartphones like Redmi Note series mostly through online channels. However, Xiaomi has also often stated that it gives equal priority to its offline market.

The All India Mobile Retailers Association on social media said it was happy to see government agencies being more vigilant about illegal business practices adopted by Chinese smartphone giants. They support ED’s vigorous action against Xiaomi India by seizing assets worth CR 5551 for willful FOREX violations.

However, there is no change in the company’s middle management structure in the offline sales department, according to The Economic Times. Amitabh Biswas, Offline Sales Manager, will continue to look after the Western and Eastern regions. Mallikarjun Rao BV will handle business in the southern region, and Rohit Khatter will remain in charge of offline sales in the northern region.

Recently, Xiaomi OLED Vision TV and Smart TV 5A were launched in India. The OLED Vision TV is to date the most high-end offer in the brand’s television segment. It brings features like IMAX Enhanced, DTS:X and Dolby Vision IQ. The presence of self-illuminating pixels enhances picture quality to deliver an enhanced TV experience.