Google introduced Chromebooks in 2011 as an alternative to traditional laptops. However, Chromebooks have only managed to capture 2.22% of the global PC market in over a decade.
These laptops from Google use Chrome OS as their default Linux-based operating system. The operating system has a lot of potential and is extremely user-friendly. To be fair, if Google changes its strategies, these machines could potentially dominate the market.
So, let’s look at some of the things Google can do to increase Chromebook sales.
1. Introduce more models with top-notch specifications
At the moment, even high-end Chromebooks have at best a Core i3 or Core i5 processor. The RAMs they offer are mostly 4GB to 8GB. And only a few models have SSDs while most use eMMC storage.
The thing is, Google isn’t appealing to power users and high spec enthusiasts with the specs it currently offers. You can do basic computing tasks with this hardware, but you can’t do anything like complex 3D designing or rendering.
This point will make more sense as you read on as it relates to those discussed below. So, if Google can use the latest hardware technology in its Chromebooks, it can potentially open up new opportunities.
2. Virtually Adapt Android Apps to Chromebooks
In 2016, Google announced that Chromebook users could install Android apps on their machines. While this is a big step on Google’s part, it hasn’t quite hit the mark yet.
If you’ve used Android apps on your Chromebook, you’ll realize that these are mostly mobile versions of apps on the larger screen. The interface and features are not really optimized for Chromebook use.
Google should create a separate version of the Play Store for Chromebook users that would have apps practically and properly tailored to Chromebooks. These apps should have a PC-friendly interface and interact with Chromebooks natively instead of acting as add-on features.
3. Invite top software companies to Chrome OS
Chromebooks are PCs, and PCs must support industry-standard software to become popular among users. If you depend on Adobe Photoshop, you’re probably going to stick with a Windows PC or a Mac.
Here, Google must act and invite big companies like Adobe to develop software for Chromebooks. Of course, as noted above, Chromebooks will need high spec hardware to support such software.
After taking these steps, many users around the world will start considering Chromebooks as a solid option when buying PCs. It would be like Android phones. These phones are so popular because they have all the best apps available.
4. Create a gaming environment on Chromebooks
Chromebooks aren’t really known for their gaming experience. That’s mainly because of the lower specs of these machines and also because that’s not what Google released Chromebooks for.
However, as you know, gambling is a massive phenomenon all over the world. Without a proper gaming environment, Chromebooks miss out on a huge audience that could be grabbed as potential buyers.
Google has the ability to create a whole new gaming platform if it wants to. But for now, if it integrates services like Steam into Chromebooks, that would be a great development and attraction for new and current users.
5. Improve integration between Chrome OS and Android
Currently, Chromebooks connect to your Android phone through the Phone Hub. To be fair, you can do a lot with this connectivity. However, you would expect something more forward-thinking from an innovative tech giant like Google.
Maybe Google could introduce something like native two-way screen mirroring between Chromebooks and Android devices. This would be a fun and useful feature to have. It already has the ability to check SMS messages. So a call function would be a nice addition.
The point is, Google needs to capitalize on its colossal smartphone market share and use it as a pivot to encourage users to get Chromebooks. The connectivity between the two devices is expected to be something amazing that would entice users to switch to these Google devices.
This is a very crucial point. At the moment, Chromebook is just a laptop for surfing the Internet. That’s how Google marketed it. However, this strategy limits potential buyers to a bare minimum.
If Chromebooks are to dominate the PC market, they must be able to perform all the major tasks that current PCs do, whether it’s graphic design, gaming, video editing, music production, modeling 3D, etc
Google needs to make Chromebooks a complete PC solution to be successful. In fact, you’d expect Google to offer even more than current PCs offer with its access to high-end technology.
7. Introduce native Chromebook apps or improve web apps
Web apps are another useful feature of Chromebooks. But again, Google hasn’t quite used this technology to the fullest. Most web applications today are just simple links to web pages.
All web apps should have their own windows and should act more like Android apps designed for Chromebooks. An example of a solid web app is Photopea which you can download and use on your Chromebook. It doesn’t look like a web page but a complete application.
Web applications are lighter and faster and can be very handy for performing small tasks. However, if you find out that a web application is just a link to a web page, you’d rather go to that web page yourself.
Chromebooks can be just as successful as Android phones
The points mentioned above are just the tip of the iceberg. Google has the capacity and the resources to do much more with its Chromebooks than it has done in the last decade.
By incorporating these improvements, we believe Google can increase sales of Chromebooks around the world. Right now, Chromebooks are stuck somewhere between smartphones and PCs. But the success lies in becoming a real PC. That would really give the competition a hard time.