Acquisition of French UX Insights Leader Expands UserZoom’s Presence to Better Serve European and Global Customers
SAN JOSE, CA., May 19, 2022 /PRNewswire/ — User Zoomthe pioneer of the Digital User Experience (UX) Insights category, today announced the acquisition of Testapic, the leading UX insights company in France. This enables UserZoom to empower more teams around the world with the high-quality user insights they need to create exceptional digital experiences.
Testapic is the leading remote UX information platform in France, known for the company’s innovative approach to sourcing and providing research expertise. Testapic’s unique target criteria allow companies to develop and mature their experiential capabilities based on personalized feedback from diverse participants across Europe and around the world. The acquisition will further strengthen these capabilities with additional support and investment from UserZoom.
“We are extremely excited to add Testapic to the UserZoom family. We see this as a natural partnership to meet the growing need for quality user experience insights across Europeenabling businesses to deliver great personalized and digital experiences,” mentioned Alphonse de la Nuezco-founder and co-CEO, UserZoom. “This acquisition will strengthen our multilingual panel capabilities and solidify our lead in Europe greater savings with a partner who shares our values and our expertise in the field.”
As UserZoom continues to expand its global footprint, the acquisition of Testapic was both an ideal business and cultural solution. Testapic’s participant recruitment capabilities, combined with UserZoom’s innovative testing and benchmarking solutions, provide clients with a powerful UX Insights system, including high-quality search, intelligent participant search, and the global expertise of two companies, giving today’s businesses what they need to deliver better user experiences. and a distinct competitive advantage. Testapic already counts Carrefour, Crédit Agricole, Decathlon, Europcar, Samsung and SFR among its proud customers and will continue to serve them and others in the future.
“We are excited to partner with UserZoom to help businesses test and measure product UX and leverage this insight to deliver the best possible digital experiences,” mentioned Nicolas Guiraoco-founder and CEO, Testapic. “UserZoom’s people-centric corporate culture is aligned with ours, which makes this decision easy, and we’re excited to get started so we can better support each other and ultimately our customers. .”
UserZoom is the leading digital user experience analytics system. Its all-in-one platform, attendee recruitment engine, and professional services deliver the deep quantitative and qualitative insights essential to test, measure, and improve digital product experiences quickly and at scale across the lifecycle. product development. UserZoom helps companies connect insights to their most important performance metrics, so they can make confident, customer-focused decisions that drive growth and deliver competitive advantage. With operations in North America and Europe, the company helps global brands like Google, Oracle, Aetna, Santander, Kimberly-Clark and half of the Fortune 100 raise the bar for an exceptional digital experience. To learn more, visit www.UserZoom.com.
Testapic is the pioneer and leader of France the evolution of digital user experience (UX) and remote exploratory research. Since 2011, our mixed-method approach (qualitative and quantitative) – coupled with a large panel of highly qualified participants – relies on the voice of the user to become a strategic ingredient for market and performance differentiation.
Always focused on innovation with a user-centric approach, Testapic’s all-in-one platform delivers effective remote user feedback in France and Europe. More than 50% of Continuous Assisted Rating (CAC) 40 companies trust Testapic to improve their customer experience. To learn more, visit www.testapic.com.
UserZoom press contact:
Douglas Keighley [email protected]