For a while now, we’ve come across several different types of apps that have jumped on the bandwagon of paid tiers. Yes, they are more keen on charging users for services than offering things for free.
The whole concept behind this idea has to do with establishing a revenue line that is most relevant to app users and much less to ads.
There are no surprising guesses here as to what applications it may be. It started with Twitter about a year ago, then Snap decided to make the decision, followed closely by Telegram as well.
In the first three months, we saw Telegram’s revenue increase tremendously, almost doubling on a monthly basis. And now the estimates for August mention how revenue hit $1 million on Apple’s App Store and even Google’s Play Store.
Altogether, it’s more than $800,000 related to net revenue that the app will now cherish after giving a due share to Google and Apple as their fixed discount fees.
For those wondering how, well, about 80% of the total comes from Apple’s App Store. And you might be shocked to learn that the majority of those paying were from Russia.
In August, estimates of the number of subscribers who paid a price to access the service were around 250,000 and it has increased from the initial value of 154,000 seen in July. Ouch, so much difference in just one month is breathtaking.
All of this data is very interesting as many expected Twitter to experience something similar as it had a much larger user base. Hence, experts predicted that the app will monetize like never before. But when we saw the company’s MRR last month, it wasn’t even close to those numbers. Besides, he didn’t even come close to half.
You see, app revenue each month is half of Telegram’s revenue last month. And considering the fact that Telegram’s paid subscriptions only launched about three months ago, well, this app has got to do something that pays off. What do you think?
We have all these statistics thanks to the App Intelligence website. They really did a great job comparing Twitter with Telegram and seeing how the estimated numbers contrast with each other.
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