Summer Christmas tree sales soar as buyers gear up early amid fears of rising costs
- Sales of artificial trees at John Lewis inflated compared to the same time last year
- Data revealed that searches for ‘artificial Christmas trees’ increased by 122%
- Selfridges said it has seen an increase in demand for Christmas decorations
Christmas tree sales at John Lewis have surged as shoppers fearful of rising costs and soaring bills prepare early for the big day.
Retail executives said it suggested households wanted to spread the cost as they braced for a winter spending squeeze.
Others also said buyers might be worried that inflation could reach festive levels and that it will be cheaper to buy now rather than wait.
The department store chain’s artificial tree sales jumped 400% from the same period last year. Boss Pippa Wicks said: ‘We are already selling Christmas trees. People are preparing for Christmas. She suggested some consumers might “spread the cost of Christmas – buy the tree now and get the presents on Black Friday.”
The department store chain’s artificial tree sales are up 400% from the same period last year
Google data revealed that searches for “artificial Christmas trees” increased by 122% in the week to August 20.
Mac Harman, the boss of luxury artificial Christmas tree retailer Balsam Hill, which sells some trees for upwards of £2,000, said he had also seen an increase in sales compared to last year.
“It’s clear the UK is thinking further this year when it comes to Christmas to ensure it is able to make the most of the first ‘normal’ Christmas in years,” he said. declared. The holiday season has been marred for two years by Covid restrictions.
Selfridges said it has seen an increase in demand for Christmas decorations and Advent calendars, with online customer searches for both ranges up by a fifth in the past two weeks from a year ago. a year. The chain will start selling its Christmas baskets this week. The most expensive is £500.
Other stores, including Sainsbury’s, have already started selling Christmas cakes and mince pies at select outlets. A major food retailer said it had started to see holiday food sales increase “gradually” but expected demand to “pick up” later this month.
Another retail executive said families were unsure how much disposable income they would have over the next few months and expected them to spread the cost over ‘the next four paydays’ . “People are nervous and they don’t want to get caught,” he said.