The publishing giant ActivisionBlizzard disclosed in its filing with the United States Securities and Exchange Commission (SEC) for the fiscal year ended December 31, 2021 that sony was its largest customer by revenue for 2020.
As Daniel Ahmad of Niko Partners noted, Microsoft actually placed fourth, so if there was any doubt about Sony’s popularity among Activision Blizzard properties, those bookings can now be safely cooled. .
In total, the PlayStation maker accounted for 17% of Activision Blizzard’s total net revenue for 2020, which is approximately $1.37 billion. Next come Apple (15%), Google (14%) and Microsoft (11%). Last year, however, Sony’s share fell to 15%, while Apple and Google took 17% each.
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Microsoft announced earlier this year that it was set to acquire Activision Blizzard for a whopping $68.7 billion, with the deal expected to close next summer. This will bring some of the biggest franchises in the industry, including Call Of Duty, Diablo, and Overwatch, under the Xbox umbrella.
However, Microsoft chief Phil Spencer has said that Call Of Duty will remain on PlayStation for several years beyond its current marketing deal. an offer that Sony boss Jim Ryan called “inadequate on many levels”.
Meanwhile, it’s currently unknown what will happen to controversial Activision Blizzard CEO Bobby Kotick after the acquisition. Reports claim he will leave once the deal is done, but Kotick himself has refused to confirm or deny whether he will leave the company at this point.
[Source – Daniel Ahmad on Twitter]