Google revenue

Musk’s Twitter: revenue quintupled, payments increased

Billionaire Elon Musk, ever ready to buy social media app Twitter, aims to “quintuple his revenue” to $26.4 billion by 2028, The New York Times (NYT) reported.

The company’s annual revenue was $5 billion in 2021.

Musk is the richest man in the world and has presented him among other things to investors in recent days.

Musk agreed to buy Twitter for $44 billion two weeks ago.

According to a pitch deck obtained by the NYT, Musk said he also wants to reduce Twitter’s reliance on advertising until it’s below 50% of revenue. Advertising would represent 45% of revenues in 2028, compared to 90% in 2020.

In 2028, he wants advertising to generate $12 billion in revenue and subscriptions around $10 billion, with other revenue coming from things like data licensing.

NYT also writes that Musk’s vision would come with Twitter earning $15 million from a payments business in 2023, which would grow to around $1.3 billion by 2028. Musk also floated the idea of ​​introducing payment capabilities on Twitter.

See also: Top Crypto Exchange Binance Joins Musk’s Twitter Offering, With Web3 in Focus

Binance recently joined Musk’s Twitter offering, adding $500 million, PYMNTS wrote.

Binance represents $9.6 trillion out of a total of $14 trillion in crypto trading volume and is owned by Changpeng Zhao, the richest person in crypto.

The report states that Binance announced plans in February to invest $200 million in a SPAC deal with Forbes, to take the media company public.

Zhao said at the time that the company would embark on a “buying spree” in 2022.

Binance’s involvement in the Musk deal will likely make crypto payments a bigger part of Twitter. Former CEO Jack Dorsey took a first step by allowing bitcoin tipping. The social media platform has also expanded into the space to add payments for small businesses, thanks to a deal with payments company Stripe.



On: Shoppers who have store cards use them for 87% of all eligible purchases – but that doesn’t mean retailers should start buy now, pay later (BNPL) options at checkout. The Truth About BNPL and Store Cards, a collaboration between PYMNTS and PayPal, surveys 2,161 consumers to find out why providing both BNPL and Store Cards is key to helping merchants maximize conversion.