Microsoft’s attempts to complete its acquisition of Activision Blizzard have inadvertently revealed just how poorly the Xbox One console in all its guises is selling.
As Game Luster reports(Opens in a new window), Microsoft must obtain the approval of its acquisition of Activision Blizzard for 68.7 billion dollars by competition authorities around the world. One of them is the Brazilian competition authority CADE.
An official court document(Opens in a new window) (in Portuguese) submitted by Microsoft includes the claim that (translated by Google), “Sony has overtaken Microsoft in terms of console sales and install base, having sold more than twice as [than] Xbox in the last generation.”
Sony no longer reports PS4 console sales, but the last official total reported earlier this month was 117.2 million units. This means that Microsoft failed to sell over 58 million Xbox One consoles in its lifetime. What if the Ampere Analysis data(Opens in a new window) is correct, Microsoft sold a grand total of just 51 million consoles. For reference, the Xbox 360 achieved 85.8 million units.(Opens in a new window) over its lifetime.
Ampere also thinks Sony will have a substantial lead over this generation by 2024. PS5 console sales are expected to exceed 67.3 million, while the Xbox Series X and Series S combined will manage 44.3 million.
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Microsoft is taking a different approach this generation, emphasizing hardware sales combined with subscription games through Xbox Game Pass Ultimate. We won’t know how well it works later in this generation of hardware, and equally important, if it works even with a much smaller installed user base, then your main competitor if the predictions are to be believed of Ampere.
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