Google sales

Jiminny wins £13.5m for AI sales coaching software

Sales software platform Jiminny has closed $16.5m (£13.5m) in Series A funding to fuel product development and international growth.

Jiminny’s “conversational intelligence” software uses AI to transcribe and analyze sales conversations with customers. He then provides coaching to the salesperson, which Jiminny says can be used to generate more sales.

The platform also provides customer profiles, sales forecasts and transaction overviews.

Tom Lavery, CEO and Founder of Jiminny, said, “Our platform gives the entire revenue team visibility into performance like never before and helps them collaborate and train to make improvements. tangible within the team. »

Founded in 2016, Jiminny is used by companies such as Just Eat, Pleo, Cision, and Reward Gateway.

Based in London, Jiminny also has offices in the United States and Bulgaria. It currently employs over 60 people and plans to hire another 30 with the new capital.

The round was led by London and San Francisco-based growth capital firm Kennet Partners, which manages more than $700m (£570.8m). Along with this investment, two members of the Kennet Partners team will join Jiminny’s board of directors.

“We believe conversational intelligence is a long-term growth industry and view Jiminny’s value proposition as unique and potentially transformative,” said Hillel Zidel, Managing Director of Kennet Partners.

“The company is a great example of the kind of founder-led, customer-focused, capital-efficient company we like to invest in.”

It follows the company’s $2m (£1.6m) seed funding in 2018. The software was named after Jiminy Cricket – Pinocchio’s conscience.

Competitors in the sales software space include Trumpet, which is used by Google and recently raised £1.6 million in pre-seed funding.