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iPhone sales expected to hit 7 million in India in 2022: Techarc



Sales of high-end iPhone smartphones are expected to reach just over 7 million in India this year, market research and analysis firm Techarc said on Thursday.

The brand of iPhone users is expected to cross 20 million this year, the firm said.

“Even though the iPhone is not a mainstream smartphone, it still enjoys tremendous love and acceptance in India. Since its official launch in 2008, when just over 50,000 iPhones were sold in the country today the iPhone is poised to sell just over 7 million smartphone units by the end of 2022,” Techarc said.

According to the firm, the iPhone has added 10 million users over the past six years.

Apple on Wednesday unveiled the iPhone 14 series smartphones that will be available from September 16.

“The cohorts of frequent international business travelers and NRIs have higher penetration of iPhones. At the same time, states and union territories of India that have a large population working outside the countries also have a higher proportion of iPhone users. These states and UTs include Punjab, Gujarat, Andhra Pradesh, Telangana and Kerala,” Techarc said.

While iPhone sales in India are expected to register 140x growth in number of sales since its launch in 2008, Android smartphones, which offer the widest range of choices, OEMs and price points have seen growth. 49 times for the same period.

Techarc said a total of around 162 million smartphones are expected to be sold in India in 2022.

“The very high aspirational value of the iPhone is driving the gradual but steady shift from Android smartphones to iPhones. Currently, only a foldable smartphone form factor is something that can help the Android ecosystem retain its users in the ultra category. -premium, which is a mix of productivity and uniqueness, adding to the personality of the users,” Techarc said.

The research and analytics firm said iPhone has captured more than 80% of the ultra-luxury segment where Samsung is the only other major brand while others including OnePlus, OPPO, Vivo, Xiaomi and Google, are trying to carve out a share of the market.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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