From the latest statistics presented by the Bureau of Labor Statistics (BLS), it is evident that the plumbing industry is booming every day and aiming for an all-time high. The neck and neck competitive companies in the plumbing industry have driven many companies to enter this industry.
So, if you are thinking of starting your own plumbing business, you have come to the right place. With the rise of digital media, plumber marketing also saw a change in the presentation of a company. However, just having a plumbing website is not enough; you also need to consider your search engine rankings. If you are not on top of the results, it can become a problem for your business.
Google receives over 100 billion searches per month and the CTR for desktop searches is 34.36%. The numbers are too important for any company to ignore! Here we discuss great business growth strategies that you can include in your plumbing marketing plan for 2022:
#1 Develop a Professional Business Website
First, you need to start your plumbing business with a high quality and fully functional professional plumber website. This is the most important step to enter the plumbing market. If you are competing with the best service provider, you need to have a strong online presence. Today, people surf the web to accomplish multiple tasks in a day, from shopping for essentials to filling out income tax forms.
People prefer search engine results, whether it’s checking out new plumbing tools or scheduling appointments with a plumber. In such a situation, if you don’t have a website, you lose many potential customers. Having a great website can go a long way towards the business growth strategies of your plumber marketing plan. Establishing great online visibility will build trust and credibility for your business in the minds of potential customers. Take care of the general presentation, the theme, the navigation tab and the plumbing quotes. Make sure the information you provided, such as contact number, email address, and office location, is correct.
#2 Submit website to local directories and develop search engine optimization
After successfully running your plumbing website, the next step is to register them on local directories. It is best to contact several local listings relevant to the plumbing industry. Popular names that work great for marketing plumbers are Angie’s List, Google, LinkedIn, Yelp, Bing, and others.
List your business locally so your prospects can find you easily and avoid the tedious process of selecting relevant customers. The more people there are around your company, the more they will be convinced to hire you! After that, you need to invest a lot in SEO (search engine optimization).
Many tasks need to be completed before your robust SEO strategy. Everything is vital, from adding keywords to website content to finding leads for plumbing companies. SEO also includes a range of on-page tasks such as meta tags, page titles, alt tags and off-page SEO such as guest blogging and more. Search engines crawl your website based on keyword rankings.
So check if your web page is more or less relevant than other web pages optimized for the same keywords. Whenever someone searches for keywords related to the plumbing industry, Google presents them with the most popular results. Therefore, your website will rank well if you use business growth strategies!
#3 Focus on Social Media Marketing + Paid Advertising
Gone are the days when platforms like Twitter and Facebook were meant to bring people closer to a digitized society. Today, the perfect social media marketing has become a dynamic and integral advertising tool to engage with potential prospects for more sales. Popular social platforms like Facebook, Instagram, and Twitter are great for building strong online relationships and improving plumbers’ marketing strategies. This way, you can easily earn and retain the trust of your customers.
By investing time and money in social media marketing, your business can achieve great brand awareness and customer loyalty. On top of that, you will have better information to attract more leads and convert them into repeat customers.
Paid advertising is also a popular marketing tool to grow your online business. Search engine optimization improves revenue, but it takes a few months to reach some. However, paid advertising shows results instantly and increases your income at the same time.
Promote your website by running Google Ads so the ads earn a small fee each time someone clicks on your website. PPC campaigns are great business growth strategies that drive high volume to increase online exposure. Execution of paid advertising offers:
- Quick and measurable results
- Better transparency
- Reach the right audience
- More exposure and a nice brand image
Plumber marketing ads should be designed effectively by a professional expert because defining PPC ads is not everyone’s cup of tea.
While you can get creative around them, be sure to create something captivating that instantly grabs attention. Content should highlight your company’s benefits and USP, the tools you use for plumbing, the safety precautions your team takes, and the price you charge.
#4 Stay active on video platforms
Videos are consumed faster on the internet these days as tech-savvy people search for everything on YouTube. For example, if someone has a leak in the bathroom, they’ll surf YouTube for the answer. YouTube is great for marketing plumbers and posting success stories of plumbers.
Blogs are also a wonderful guide, but in panic situations, a video becomes the best friend. You need to run a YouTube business channel to share valuable videos as well as quote templates to get a grip on the local market. Fill it with guides on fixing a leaky faucet, changing the bathroom faucet, and other home improvement tips.
#5 Email Marketing
Email marketing is one of the most effective business growth strategies for connecting with existing customers and gaining more customers when promoting a business to a target audience. For example, it helps your business target people who are ready to hire professional plumbers.
When writing the mail, you need to consider a number of factors. Start by creating the ideal clientele for the audience. Next, you need to make sure that you send them relevant content that also makes sense. Otherwise, you’re going to lose some really special customers.
For example, if there is a festival, the theme of the content should be accordingly. But keep in mind, never email just for fun if you don’t want to interact with connections. Always combine popular tactics with smart content.
The plumber marketing ideas mentioned above are very easy to implement in order to grow your business in the virtual world of the internet. You can try all the business growth strategies and choose the ones that work best for you. opt for the marketing strategy that generates leads and sales without weighing down your finances.
Keep in mind that the internet plays a crucial role in the growth of any business and you need to use it completely to gain more customers. Get started with a plumber website or a plumber app and follow these steps. Let us know any questions in the comment!