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How to Leverage Amazon Prime Day to Increase Sales [Podcast]

Amazon Prime Day opened the doors to endless marketing boosts for the second time this year.

Refersion’s Raj Nijjer joins me on the SEJShow to discuss Amazon Prime Day marketing opportunities inside and outside of Amazon.

Even for businesses that aren’t on Amazon, there’s a chance to take advantage of October’s new Prime Day, which is poised to become as big a holiday shopping day as Black Friday.

It’s the first time they’ve done the two prime days. The first is in July, so it’s the start of the third quarter, and now they’re doing one at the start of the fourth quarter. This shows you that there is enough demand and enough inventory. Now that supply chains are back to normal, shipping prices are back down to earth, and frankly, a lot of brands are sitting on a lot of inventory. The timing for Amazon couldn’t be more perfect –Raj Nijjer, 9:04

Amazon is probably one of the most efficient machines out there. I think from that perspective it works, and that’s why you see six to seven times the conversion rates of the B2C website. –Raj Nijjer, 31:46

I also think you’re going to have a generation going away who knows what Black Friday is. When was the last time, probably five or ten years ago, that people lined up outside a store to shop? Black Friday has become an online event. As this generation fizzles and goes, the concept of Black Friday may not even exist anymore. –Loren Baker, 31:59

[00:00] – About Raj & Referral
[08:26] – What makes this year’s Prime Day different?
[11:40] – Best categories for Amazon Prime Day.
[18:06] – How to contact your Amazon customers.
[25:41] – How to take advantage of Prime even if you are not on Amazon.
[27:23] – What is the impact of Prime on Black Friday?
[40:03] – How to use Refersion as an Affiliate, Associate or Amazon Seller.

Resources cited:

Reference –

It can’t be like B2C versus Marketplace. It must be like B2C and Marketplace. –Raj Nijjer, 17:24

This is the promise made by Amazon. It’s fulfillment, shipping and payment. These are all systems and operations, but it’s like magic for you as a consumer. –Raj Nijjer, 16:15

If you’re worried about like, oh my god, I don’t want to put my brand on Amazon, chances are your competitors are already there. They’re good there, and they’re already selling and succeeding. They have registered with the Trademark Registry, which gives them protection and product protection. But they also have tons of sales and marketing tools because you have complete control over your ad. –Raj Nijjer, 23:13

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Raj’s background in e-commerce has given him an invaluable edge in crafting affiliate marketing strategies for brands looking for ways to accelerate their growth.

His role as CMO at Refersion is to enable advocacy and maximize customer lifetime value for brands. When he’s not investing or advising startups, Raj is a witty and knowledgeable speaker on all things tech. He is well versed in all the digital marketing topics you can suggest to him!

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