Melbourne, Australia, September 5, 2022 /PRNewswire/ —
Highlights of Homely’s annual results
Revenue increased 58% year-over-year
49% revenue growth in the first half of 2022
More than 655 of australia leading directors, agents and influencers have now partnered with Homely Group
33.3% increase in direct requests and 326.3% increase in indirect requests on real estate advertisements
79.7% increase in engaged consumer subscribers across all platforms
Homely.com.auone of the largest online real estate markets in Australia, released its 2022 annual results, recording annualized revenue growth of 58%. The portal also reported significant growth in digital metrics, including website visits, app downloads and ad volumes, as well as a 33.3% increase in direct inquiries and 326.3% indirect requests on property listings. Homely also reported a 79.7% increase in engaged users across all platforms in the first half of 2022.
Co-founder and co-CEO of Homely Jason Spencer said, “Despite the changing market and economic volatility during the first half of 2022, Homely Group demonstrated another year of exceptional growth and performance.”
“People continue to underestimate how much Homely has grown over the past few years. We are now one of the largest property portals in Australia. There aren’t too many businesses growing at the rate we are, especially in these uncertain economic times. It’s been a very exciting year for us,” Spencer continued.
Homely’s unique online real estate marketplace empowers people to make more informed decisions when buying, renting or selling. The portal combines real estate listings with unique content, such as street and suburb reviews, and local Q&As to make it easier and faster for people to find their next home.
This year so far has been a transformative year for the Australian portal as it continues to build strategic momentum. With a strong partner base of over 655 influential directors, agents and franchisees across the country supporting the company’s growth strategies, Homely is now the largest industry-supported portal in Australia.
Adam Spencerco-founder and co-CEO of Homely, says, “We are blown away by the industry support we have received as well as the feedback we are getting from agents and directors on our advertising and membership packages. Our partners see immense value in our unique digital offering and support Homely as a much-needed industry alternative.”
Homely’s leading digital ad revenue continues to grow year over year as the company increases its market share through its Homely Plus subscriptions.
“We are focused on creating value through the broader rollout of our flagship digital advertising product Homely Plus, growing listings and growing our membership base,” Spencer said.
“Homely Group will continue to increase its investment in products, people and partnerships that provide a legitimate alternative to VPA for major players, providing a compelling alternative to both real estate agents and consumers.”
Homely.com.au, known for its clean user interface design and search experience, was recently awarded the Best Mobile App award over other property portals in Australia, and recognized as one of the top ten portals in the world by onlinemarketplaces.com. Homely’s mobile apps are among the highest rated in the Australian property industry (iOS 4.7/5 and Android 4.6/5) alongside REA Group (iOS 4.7/5 and Android 4.3/5) and Domain Group (iOS 4.6/5 and Android 4.3/5) at September 1, 2022.
Adam Spencer highlights investment in engineering, digital marketing and SEO as the foundation of its exponential success and award-winning user experience. “We will continue to build the best-in-class platform for buyers, sellers and renters. Over the next 12 months, our goal is to generate more views and engagement for our partner agent listings than never before,” he said.
“Our vision is to redefine the way people find homes by combining real estate listings with unique local content. That vision has never been clearer. The opportunity for seismic industry change is significant, and we believe we are well positioned to make change happen.”
Homely.com.au is an Australian online property search website that is redefining the way people find their homes. Homely combines real estate listings from around the country with unique local content, including suburban reviews, street reviews and Q&As from real locals, helping people make more informed decisions when buying, rental or sale. Founded in 2014 by brothers Jason and Adam Spencer in melbourne, Homely has grown into a large team of passionate designers, engineers, developers, marketing, products, sales and customer support across the country. Boasting millions of eyeballs on the site each month – and growing – Homely remains clutter-free for a beautiful browsing experience, ensuring the site focuses on property listings and quality inquiries, not ad traffic of third parties. As the largest industry-supported portal in Australia, Homely offers the cost-effective advertising alternative the real estate industry needs. The Homely application is available for download on the App store and google play. Learn more about Homely here.
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SOURCE Homely Group Pty Ltd