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Groove Named Leader in Sales Engagement Platform Evaluation by Independent Research Company

SAN FRANCISCO–(BUSINESS WIRE)–Groove, an industry-leading sales engagement platform for businesses using Salesforce®today announced that Forrester Research has named Groove a Leader in The Forrester Wave™: Sales Engagement Platforms, Q3 2022. Of 13 vendors evaluated for this report, Groove achieved the highest possible scores on twenty criteria and is the only leader cited as “ideal for global companies seeking to better understand buyer interactions and optimize seller productivity in highly compliant industries. »

According to the report, “Groove benefits from increased salesperson productivity and efficiency in the global enterprise. Groove is a sales productivity platform that offers salespersons a suite of tools that enable higher quota achievement. high through workflow automation and AI-powered guided selling.The company has built a platform that is secure and flexible enough to serve a wide variety of businesses, including highly regulated industries such as healthcare and financial services, and offers cross-functional, buyer-centric pricing.

Groove relies on Salesforce and has a vertical strategy aligned with it. This means that Groove is not available for organizations that use a different CRM platform. Groove’s product roadmap continues to focus on innovation for the company by expanding its interaction engine and guided selling capabilities.

“The platform is top-notch when it comes to activity capture and interaction management,” the report continues. “Referral customers believe they have market-leading capabilities in all areas and are likely to refer Groove to peers or businesses. Groove is best for global enterprises that seek to better understand buyer interactions and optimize seller productivity in highly compliant industries.”

Forrester identified the 13 most important business engagement platform vendors and researched, analyzed and scored them for this report, which evaluated them against 30 criteria and scored them based on strength of offering, each vendor’s current strategy and market presence. Groove achieved the highest possible scores in twenty criteria, including:

  • User Experience – Interface

  • Service and support

  • Product view

  • Performance reports

  • Execution roadmap

  • Security, Privacy & Compliance

“It’s exciting to see sales engagement become a critical part of every revenue organization’s operations,” said Chris Rothstein, co-founder and CEO of Groove. “Our focus on serving the unique needs of large enterprises is paying off; however, what’s even more exciting is that this market is still relatively nascent. We are honored to be recognized by Forrester as a leader in this sales engagement assessment and look forward to continuing to dominate this segment as more companies adopt sales engagement to power their hand. -global hybrid workforce.

“We’ve seen huge gains in the pipeline since switching to Groove, and we can now attribute that growth to specific sales,” said Matthew Mullin, senior director of global marketing operations and technology for the leader in Tenable cybersecurity. “The hours and hours that Groove saves our sales reps every day easily add up to millions of dollars in efficiency gains.”

A free copy of the full report, The Forrester Wave™: Sales Engagement Platforms, Q3 2022, is available on the Groove website.

About Groove

Groove is an industry-leading sales productivity platform that empowers revenue managers to increase revenue per rep across all business divisions. Groove automates administrative tasks and makes it easy to access and update Salesforce from where a salesperson works – in the office, at home, or on the go. From building repeatable playbooks to using AI to synthesize complex data into actionable insights, Groove empowers every seller to operate at peak performance.

More than 70,000 users at clients such as Google, Uber and Capital One leverage Groove to be more efficient and effective. Groove has ranked #1 for enterprise customer satisfaction on G2 for four consecutive years and has been named one of the 5,000 fastest growing private companies in the United States since 2020. Learn more , visit