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Global Mobile Tower Defense Games Market Drives Sales

New Delhi, Sept. 13, 2022 (GLOBE NEWSWIRE) — There is no doubt that the mobile gaming market is booming, with new games released regularly. One of the most popular genres in mobile games is tower defense games. The tower defense mobile game market is especially popular on smartphones and tablets, where gamers can easily take them wherever they go. Additionally, tower defense games are great for keeping people busy on long drives or flights, as they require little to no player interaction other than choosing tower locations.

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The popularity of tower defense mobile games market is evident by the number of apps available in the store. There are currently over 170 different tower defense games available for download on the App Store, and similar numbers are available for Google Play and other app stores. The popularity of tower defense games is likely due to the fact that they are easy to pick up and play, yet offer a lot of strategic depth and replay value. This combination makes tower defense games one of the most addictive genres for smartphone and tablet gamers.

Some of the most popular titles in the global tower defense mobile game market include Zombie Farm, Don’t Starve, and Plants vs. Zombies. As well as being entertaining, these games provide a great opportunity to practice math and logic skills as players must solve problems in order to assemble a defensive perimeter.

Virtual reality is slowly budding in mobile tower defense games. Although the technology has been around for decades, consumer apps and games that support virtual reality are still lacking. That said, some developers are starting to get on board and build games that take advantage of the immersive experience.

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69% of Tower Defense mobile game revenue comes from Android phones

More than 83% of the world’s population owns a smartphone, which is approximately 6.6 billion. On which Android holds more than 70% market share, followed by iOS (28%).

Recent studies by Astute Analytica on the mobile tower defense game market have shown that Android phones are the primary device for playing mobile tower defense games. This is likely due to the large number of Android titles available, as well as the wide variety of devices Android can be used on. Android games are also more affordable than iOS games, which is another reason why Android dominates in this category. iPhone users are more likely to spend money on premium gaming items or bigger screens.

According to recent data on the tower defense mobile game market, 69% of tower defense mobile game revenue comes from Android devices. This is probably due to the larger number of Android users compared to iPhone users. Also, Android devices usually have more space for games, which makes them more convenient to play these types of games. The reasons for this dominance are manifold: Android offers developers more access to the platform than iOS, and users are more comfortable downloading apps from third-party sources. Additionally, many of the world’s top game developers are based in Android’s geographic stronghold of Asia.

Over 170 million people play Tower Defense mobile games

As part of regular gaming coverage, Astute Analytica conducted a survey of the tower defense mobile games market to take the pulse of tower defense mobile games. What kind of mobile games do you play? And how often do you play them? Here is what we found:

  • More than half of respondents play tower defense games on their mobile phone at least once a month.
  • Similarly, 78% of all respondents say they have played a tower defense game on their phone in the past month.
  • 64% of gamers said these games are very fast, easy to learn and can be played on a phone or tablet.

We contacted over 10,000 gamers in the global tower defense mobile games market via social media, online surveys and other channels to collect these results. What do these findings say about the popularity of tower defense games? Well, it shows that people really enjoy playing these types of games on their mobile devices. Furthermore, it also shows that these types of games are likely to be played for long periods of time as they are interesting and addictive.

Overall, the tower defense mobile games market report reveals that there are currently over 170 million tower defense mobile game players across all platforms, with an average lifetime spend of over $8 per player. The main markets for these games are in North America and Asia-Pacific, with Europe lagging behind. Interestingly, while revenue from in-app purchases is growing rapidly, revenue from ad spend is declining – a trend we believe will continue over the next 8 years. In 2021, Asia-Pacific generated more than 56.9% of the global tower defense mobile games market revenue.

One of the most interesting findings of the tower defense mobile games market report is that there is significant growth potential in new markets. In particular, our insights suggest that there is a growing demand for tower defense games in Latin America and Africa, where gamers are more willing to pay for premium content. Additionally, Astute Analytica believes that purely strategy-based games without combat elements could see high levels of adoption in Japan and South Korea.

Key Players of the Global Tower Defense Mobile Games Market

  • Butterscotch shenanigans
  • Gameloft
  • TaleWorlds Entertainment
  • Playfulness
  • Refinery productions
  • ninja kiwi
  • Nival Interactive Inc
  • Ironhide Games Studio
  • Other top players

Global Tower Defense Mobile Games Market

Report attribute Details
Market size value in 2021 US$937.6 million
Market outlook for 2030 US$2,311.3 million
Expected CAGR Growth 10.38%
Historical data 2017-2020
base year 2021
Forecast period 2022-2030
Profiled companies Caramel Shenanigans, Gameloft, TaleWorlds Entertainment, Ludosity, Refinery Productions, Ninja Kiwi, Nival Interactive Inc, Ironhide Game Studio, Other Significant Players
Segments Covered By product type, by platform, by age group, by region
Geographical areas covered North America, Europe, Asia-Pacific, South America, Middle East and Africa
Personalization options Get your personalized report according to your preferences. Ask for customization

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About Astute Analytica
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