Global consumer spending on in-app purchases, premium apps and subscriptions on the Apple App Store and Google Play fell 4.8% (year-over-year) to $31.6 billion in the third quarter (Q3), according to a new report released on Friday. .
App adoption also fell year-over-year, but not as sharply, falling 1% to 35.3 billion, according to data from Sensor Tower.
Short-form Chinese video app TikTok continued its reign as the world’s top-grossing non-gaming app on the App Store and Google Play combined.
TikTok saw about $914.4 million in consumer spending this quarter, bringing its lifetime total to about $6.3 billion, according to the report.
“TikTok was the #1 revenue-generating non-gaming app on the App Store, while on Google Play it came in second place behind Google One, which retained its #1 spot with just over $330 million,” he added.
Apple’s in-market revenue was more than double that of Google Play, although it still fell 2.3% year-on-year to $21.2 billion from $21.7 billion. dollars a year ago.
Google Play saw a steeper decline, with the store generating about $10.4 billion in consumer spending, down 9.6% year-on-year from $11.5 billion in the third quarter of the year. last year.
TikTok was again the most downloaded offline app in both markets, reaching around 196.5 million installs in the third quarter.
In the first half of 2022, Instagram was No. 1 in terms of downloads on Google Play, but it swapped that spot with another app Meta Facebook in the third quarter, which saw around 150.3 million first-to-market installs. Android.
Consumer spending on mobile games fell even more sharply than non-gaming apps, with category revenue falling 12.7% to $19.3 billion in the third quarter, according to the report.
Global mobile game downloads remained stable at 13.7 billion.
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