Global app adoption and consumer spending on in-app purchases, premium apps, and subscriptions on the App Store and Google Play were relatively flat year-over-year in the first quarter of 2022.
Meanwhile, the average number of monthly active users across top apps grew 4.8% year-on-year, with some categories, such as medical apps, more than doubling from Q1 2021, Sensor Tower reports. .
In an analysis of the world’s 100 most used mobile apps in each category, medicine saw the strongest year-over-year usage growth, with average MAUs more than doubling in top apps.
Navigation apps saw the second-highest growth in usage, climbing 23.5% year-on-year, and travel came in third with nearly 19% year-on-year growth.
This is a change from the previous first two quarters, when business apps saw the strongest year-over-year growth in 1Q21, usage of top business apps grew 95.3% year-over-year and in 1Q20, the category grew 42.4% year-over-year. growth.
The uptick in navigation and travel app usage in 1Q22 can be attributed to consumers taking more trips now that the pandemic is somewhat under control in some parts of the world.
The increase in MAUs among top medical apps was mainly due to an increase in the use of Covid-related apps such as PeduliLindungi in Indonesia, COOV vaccine passport app in South Korea and Conecte SUS in Brazil.
It could also be a result of users becoming accustomed to turning to mobile devices for such purposes.