Google sales

Galaxy Watch sales boost Samsung in Q2 2022

Google’s Wear OS was a forgotten platform in the mainstream smartwatch market when looking at what people were actually buying, but things are changing fast. On Samsung’s back, Wear OS continues to grow, as Q2 2022 saw another big leap from the Galaxy Watch 4.

Canalys reports that global wearables shipments increased about 2% year-over-year in the second quarter of 2022, with 41.7 million units shipped.

Apple, of course, was still by far in the lead with 26.4% of the market and 8.4 million units shipped, a 6% year-over-year growth, but Apple’s overall share in the market actually fell 31.1% the previous year.

Samsung, meanwhile, saw its market share jump to 8.9%, overtaking Huawei in terms of shipments to become the second-largest smartwatch maker. The company shipped 2.8 million units in Q2 2022, mostly of the Galaxy Watch 4 and Galaxy Watch 4 Classic, ahead of the Galaxy Watch 5 which debuted at the start of Q3. Samsung managed a 58% year-over-year growth in the second quarter compared to the previous year. It’s still a long way behind Apple, but it’s still growth.

And clearly, it’s great for Wear OS as a platform. Further sales of Samsung wearables mean more interest from app developers and more effort from Google to develop the underlying platform.

A Canalys Analyst Cynthia Chen also says Samsung’s new Galaxy Watch 5 may face stiffer competition in the future.

In the Android space, Samsung is at the forefront of using its watches to enhance the user experience of its premium ecosystem. The latest releases from Samsung and Garmin and releases expected from Apple and Google in the coming months are intensifying the competition among high-end smartwatches. Smartwatch users are more knowledgeable about smartwatches and will choose devices that offer the best tracking capabilities for their intended use cases, for general health tracking or sports performance tracking.

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