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Five Best Innovative CRM Companies for 2022: CRM Conversation Starters

Our Conversation Starter Awards recognize vendors who have garnered the most attention over the past year for their innovation and business and, most importantly, have helped keep the conversation going between business and customer; they’ve forged connections that will lead to delighted customers, successful businesses, and wealthier customer service, marketing, and sales industries. These connections have become all the more important thanks to a centuries-old pandemic and the accelerated digital transformation it has helped to bring. Whether it’s extending the promise of conversational commerce, providing the technology to ensure trusted relationships between businesses and consumers, or enabling businesses to better manage digital customer experiences, our five winners have done their part. to continue and animate the conversation. Read on for more of their accomplishments. —the editors

LivePerson has a decades-long history in the contact center space, developing conversational technologies since its inception in 1995. Recent changes have taken the New York-based company deeper into the areas of marketing, sales and trade. A central part of its technology portfolio over the past few years has been the Conversation Cloud, which this year received a major upgrade that brings additional artificial intelligence. Learn more here.

Medals, a San Francisco-based customer and employee experience management firm, has devoted much of the past year to both M&A cash flow. After being acquired by private equity firm Thoma Bravo for $6.4 billion, it embarked on a buying spree, first acquiring Fields Healthcare Research, a data collection company specializing in research on patient experience in healthcare, as part of a move that will enable Medallia’s healthcare professional customers to capture real-time patient information and feedback. Learn more here.

Neustar has quickly become an industry leader in identity resolution, providing the data and technology that enables trusted connections between businesses and consumers when it matters most. Her work has positioned her as a first line of defense against the growing number of phone scammers, developing technology to combat illegal robocalls and phone number spoofing and alert consumers to potential spam risks before they don’t pick up the phone. Learn more here.

VSmade from hicago NielsenIQ is a global information services company providing some of the most comprehensive and reliable consumer and market data in 90 countries, covering 90% of the world’s population. Its primary focus is the consumer packaged goods industry, but it has slowly expanded into other retail sectors. And its bringing to market advanced technologies like predictive analytics to give its retail customers a more complete understanding of their customers. Learn more here.

Jbut based in New York, Water pops up in all the right places thanks to several big moves over the past 12 months. It all started last summer when the company went public on the New York Stock Exchange under the symbol CXM, showing how important it is to customer experience management. Its unified cloud-based CXM platform became available through a public cloud option through a partnership with Google Cloud and listing on Google Cloud Marketplace. Learn more here.

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