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Door-to-door sales apps for your smartphone

“This is the biggest decision we’ve ever made as a company,” says Joshua Hulsey, sales manager at Perfection Builders in Wichita, Kan. He refers to his company’s recent integration of a unique suite of applications for mobile devices developed by NoviHome. and aimed at home builders to help them with tasks like managing buyer status, sending progress photos, and adding notes for clients or prospects.

Additionally, using their smartphones, sales agents can easily track content and how often buyers viewed content on the NoviHome Buyer app, which not only measures buyer interest levels, but paves the way for targeted monitoring. “Customers can view company details, marketing materials, community information, drone footage, floor plans, and any other content creators they choose to showcase,” says Jake Petersen, vice president. sales at NoviHome.

Moreover, it is easy to use. “Using your phone’s camera, take a picture of the QR code on marketing materials and download the app,” says Hulsey.


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Mobile apps: home builders are slow to adopt

Yet the construction industry is still catching up when it comes to creating and using mobile apps. “Many builders are still selling homes using 1990s marketing techniques,” such as paper brochures and even static websites, says Petersen.

Anya Chrisanthon, technology consultant, content creator and industry podcaster, member of Pro Builder’s Forty Under 40 2022 class, agrees. “We’ve gone from a printed world to websites and now to apps,” she says, though not everyone has fully embraced the digital world.

Chrisanthon recently joined Anewgo and uses its MyHome website app, which allows customers to add items to a basket from various resources rather than being directed directly to a supplier’s website – an experience of one-stop smartphone purchase. “One of the biggest challenges we face is that consumers still have to take steps when it comes to buying a new home,” she adds. “They have to go to every website and look for plans. Then they get 10 phone calls from 10 builders and can’t remember which is which.

The integrated Anewgo app, she says, will not only allow them to pick up where they left off on the portal, but also control how they want to complete the transaction, whether online or in person.

Powered by artificial intelligence (AI), the app will match consumer preferences to floor plan, exteriors/interiors, colors, and more. “It’s a bit like choosing an airplane seat online,” she says. It also levels the playing field for smaller builders, as consumers will be able to see all the options that best suit their needs rather than companies paying big bucks for keywords and meta tags for premium placement. on a Google search.

Lasso, a leading customer relationship management (CRM) system for homebuilders and property developers, will also launch a new app this year “to help sales teams manage leads on the fly,” says Heidi Schroeder, senior consultant for Lasso and its parent company. ECI Software Solutions company. “Salespeople no longer need to work behind a desk or be chained to a computer or laptop.”

Because they can receive information in real time, wherever they are and at any time of the day, the new Lasso application will also allow an almost instantaneous transfer of information, since the agent can respond almost immediately to the customer. , she says.

Home selling assistance: applications for housing professionals

Other apps for housing professionals have been around a bit longer, and some have become part of the real estate vernacular, with 76% of buyers relying on a smartphone or tablet to search for a home, according to the National Association of Realtors. Here is a sampling of available apps that can help you through the home buying process:

  • AtlasRTX – AI-powered chatbots engage customers in real time, from anywhere and in any language across platforms like websites, text, and Facebook (Meta).
  • BombBomb – A video messaging app allowing users to record and send videos directly to anyone from their computer or smartphone. “If you know how to send an email, you can send a video with BombBomb,” says the BombBomb website.
  • Homesnap – Users can explore homes, search listings and collaborate right from their phone, according to Investopedia. Realtors, teams, and brokers can view production metrics, agent rankings, and reports.
  • Realtor.com – The portal of the National Association of Realtors, Realtor.com is also affiliated with the Multiple Listing Service (MLS), which provides the most complete, reliable and up-to-date information, including photos and property history. , as well as property tax information.
  • Redfin – Both an app and a brokerage firm, Redfin offers low listing fees, while offering personalized local searches using affiliated real estate agents. In addition to searching for nearby properties, users also book a home visit on the app.
  • Trulia – Rated by Investopedia as the most accurate home value app, Trulia, acquired by online giant Zillow in 2015, allows users to see everything from actual ownership and demographics to home stats. crime, as well as nearby amenities, schools and Suite.
  • Zillow – Last but not least, Zillow has a database of over 135 million homes as well as listing agent related information. Users can get foreclosure information, funding assistance, and use filters to further personalize searches.

“As we see more and more app-based programs, they will become even easier to use,” Schroeder says. “They’re going to be a game changer.” And the games have already started.


Sandra Gurvis is a freelance writer and author in Bradenton, Florida. She reported this story from the first annual New Home Sale + Tropical Retreat, a fun and informative event hosted by sales expert and coach Roland Nairnsey and Pro Builder Media. Register for the 2022 Retreat, November 2-4, in Clearwater. Florida, at newhomesalesplus.com/retreat-2022.