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Choice Hotels Introduces “Your Key to Profit” Resource for Franchise Owners

Rockville, Md., September 13, 2022 /PRNewswire/ — Choice Hotels International, Inc. ( New York stock market : CHH),–one of the world’s largest lodging franchisors, is building on its longstanding commitment to increasing owner profitability with a free resource for its hotel owners: Your key to profit. Launching in Q4 2022, the new platform will centralize all of Choice’s proprietary profitability tools into one on-demand, mobile-friendly system to better enable the success of Owners’ hotels.

“Choice Hotels’ award-winning tools, revenue management consultants’ capabilities and expert guidance enable franchise owners to quickly execute the right pricing strategy and effectively reach our target customers, which is critical in this inflationary environment. Our enduring commitment to helping franchise owners not only succeed, but thrive in the marketplace is our primary goal,” said John Bonds, senior vice president, corporate operations and technology, Choice Hotels. “Whatever the brand segment, Your key to profit opens up a range of property-specific opportunities to help hoteliers lower their total cost of ownership while contributing to profitability. This tool is the latest example of how Choice is proactively evolving its technology to improve the hotel ownership experience and serves as further evidence as to why the company continues to have a voluntary rate of guest retention. industry-leading franchisees. »

The Your key to profit The platform will be directly accessible from choiceADVANTAGE – the company’s leading property management system – and includes an intuitive portal with the most frequently used franchise resources, including:

  • Profitability benchmarking tools, such as Hot Stats. Owners of Choice Hotels will also have access to Choice’s exclusive channel mix calculators, budget templates, recruiting resources and vendor information through the new platform.
  • The profit playbook – an updated, easy-to-use hub with tools, resources, best practices and professional services to help franchisees increase profitability and provide insight into what drives profits within the wider Choice community .
  • Revenue management resources including ChoiceMAXan award-winning tool designed to help owners more effectively manage room rates, distribution channels and inventory.
  • University of choicethe company’s industry-leading learning platform featuring expert-designed training modules that franchise owners can access to help them hone their leadership skills, streamline hotel operations, and more Again.

The new system’s mobile capabilities also make it easier for existing owners to connect with the company’s Regional Managers, a team of hotel operations experts in the field. These experts continue to support owner profitability by offering one-on-one consultations to help owners increase operational efficiency for a better return on their investment. The Your key to profit pThe platform will include a brand new interactive bulletin board feature – to allow owners to post their success stories and share best practices with their peers.

Choice Hotels has been an industry leader in innovation in its more than 80-year history. It was the first hotel company to offer online booking, roll out a global iPhone app, and launch a soft brand in Ascend Hotel Collection. Most recently, Choice Hotels launched the industry’s first cloud-based global reservations system and distribution platform in over 30 years. The company also pursues strategic relationships with top technology companies, including Amazon Web Services, which improves the performance, scalability and reliability of its systems. Additionally, Choice Hotels became the first hotel company to work with Google to launch voice booking and Book on Google, a tool that allows travelers to seamlessly search, select and book hotel rooms in any of the Choice hotel brands.

About Choice Hotels®
Choice Hotels International, Inc. ( New York stock market : CHH) is one of the largest gites franchisors in the world. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding to its portfolio nine brands, more than 600 hotels and approximately 67,000 rooms in the United States, Latin America, the Caribbean and Canada. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands offers business and leisure travelers a wide range of high-quality accommodation options, ranging from limited-service to full-service hotels in the upper, upper-midrange, midrange, extended stays and economy segments. Award-Winning Choice Privileges® The loyalty program gives members a faster way to earn rewards, with personalized benefits from day one. For more information, visit

This is not an offering. No offer or sale of a franchise will be made except by a franchise disclosure document filed and registered with the appropriate state authorities. A copy of the Franchise Disclosure Document may be obtained by contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

© 2022 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.