Google revenue

96% of Google’s revenue comes from advertising, who buys it? (infographics)

96% of Google’s $ 37.9 billion in revenue in 2011 came from advertising, but who is putting all that money in Google’s wallet?

Google is best known for its web search product, which has completely changed the way we search and find answers. But the research itself is just the foundation on which his golden empire was built. Search-based advertising, as well as banner ads on websites, cuts across almost every industry. He’s even created the jobs of search engine and display marketers, whose responsibilities include understanding Google AdWords and Adsense, as well as navigating the strategy behind bidding and sustaining ad campaigns.

In 2011, the industry that used Google advertising the most was the finance and insurance industry with $ 4 billion donated to Google. State Farm topped the charts with $ 43.7 million spent. The most common search term in this industry with the highest cost per click was “health insurance for the self-employed,” which charged advertisers around $ 43 for every time a web user clicked on their ad.

The retail and general merchandise industry ranks second for most spending on Google ads, led by Amazon with $ 55.2 million spent. You’d think that number would be so high to account for the recent debut of Amazon’s Kindle Fire, but the most common keyword search in the retail industry was actually “Zumba dance DVD.” If we learn anything from common keywords, it’s that the economy is down, so people are self-employed and want to dance at home for exercise.

Travel and tourism come third with $ 2.4 billion spent on Google advertising. Employment and education come in fourth place, and home and garden in fifth.

Check out the infographic below to learn more about the people who contribute to Google’s enormous wealth.


Infographic via WordStream
Rich man image via Shutterstock

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