Businesses of all sizes face intense competition these days. Technological advancement has opened several ways of connecting with customers. However, it also lowered the barriers to entry into a field, which increased competition. To compete successfully, companies must use all the assets at their disposal.
Good marketing is a pillar of any successful business. In addition to building awareness, marketing brings leads to sales and increases revenue in the process. Here are 3 digital marketing tools every business should leverage to boost sales and stay competitive in their industry.
Emails are the oldest form of electronic communication. Many business owners think of emails as formal and restrictive. However, email marketing is consistently ranked as one of the most effective ways to communicate with customers and prospects.
An email inbox is a private space and therefore any consent you receive from a user implies interest. This is why email marketing gets massive responses. The trick is to build a mailing list carefully to avoid appearing as spam in your prospects’ inboxes.
Be sure to use your email signature to build authority and trust. You can use your signature in several ways. For example, you can link to a useful resource or redirect clicks to your social media profiles to build trust. Email signatures have a visual impact and your prospects will automatically notice them.
Make them visually rich and bring value to your prospects. Email subject lines are perhaps the most important part of your messages. Make sure your subject lines hook the reader and provide value. Depending on your niche, your subject lines will vary in formality. Make sure they’re relevant to your audience and you’ll create a dedicated customer base.
Social media is a no-brainer for businesses these days. However, many businesses do not execute their social media strategy properly. For example, most companies post on social media and leave it at that, thinking it’s a strategy.
The truth is, anyone can post on social media these days, so you need to approach it with a plan in mind. To get started, figure out which platform is right for you. Some companies are better off posting on LinkedIn rather than Twitter. Others will find Instagram better than TikTok.
A common mistake made by many companies is to expand on all platforms at once. This only increases the workload of your marketing team and will probably not bring you any results. Social media success hinges on understanding your audience and the content that engages them.
If you’re growing on all platforms at once, you’re unlikely to understand your audience’s preferences. The result is low engagement and lukewarm reception of your products. Instead, opt for a platform that brings you results.
Also experiment with different types of content. Some platforms lend themselves well to video content, while others promote text content very well. Figure out what your audience wants and be sure to track engagement.
Use analytics tools, such as Google Analytics, to track conversions on your website and monitor traffic from social media. Doing this will connect business goals to social media. Your content will have a purpose and you will not post anything that is irrelevant to your goals.
Finally, be patient. Social media engagement takes time to build and a lot of experimentation. So be patient and keep posting regularly. Once your engagement machine starts working, it will sustain and you will create a great funnel that will attract customers.
Content marketing is all the rage these days. However, just like social media posting, content marketing is much more than posting something on your blog and waiting for the traffic to come. Good content marketing prioritizes content quality and distribution.
For example, you may spend a lot of time planning your content, but if you don’t know how to distribute it properly, you’ve wasted resources. Take the time to get to know your audience and their preferences. What are their main problems and what are their main objections to using your product or service?
Prepare content that addresses these issues and deliver it in front of your audience. Build prospect lists using paid ads. In this case, you can create a helpful resource that addresses common objections, attach it to a paid ad as a lead magnet, and collect customer emails.
Once you have their emails, start running newsletter campaigns that deliver immense value to your audience and convert them into leads. By posting regularly and presenting the right content to your audience, you will create an engaged user base ready to buy your product.
Patience is again the key here. Content marketing takes time to get started. However, once it is done, you will find that the return on investment you get from it is immense.
Digital marketing can seem daunting at first, but there are plenty of ways to leverage technology to drive sales. The tips in this article will help you create memorable campaigns and easily increase your revenue.