Snapchat will bring family safety tools to protect minors using its app, Telecom News, ET Telecom

San Francisco: In an effort to make its platform safer for minors, Snapchat said it was preparing to introduce its own set of “family engagement” tools in the coming months.

Snap CEO Evan Spiegel teased the planned offer during an interview at WSJ Tech Live this week, where he explained that the new product will essentially function as a family center that will give parents greater visibility on the way teens use its service and provides privacy controls. .

According to TechCrunch, Spiegel pointed out the more private nature of Snapchat as a tool for communicating with friends, noting that Snapchat user profiles were already private by default, which set it apart from some social media rivals so far. has recently.

“I think the whole way this service is built really promotes a safe experience regardless of your age, but we never market our service to anyone under the age of 13,” he said, then added that Snap is now working on new features that would make parents feel more comfortable with the app.

“We haven’t announced the name of this product yet, but we basically have a family center for kids and their parents to use Snapchat together,” said Spiegel.

This product would give parents more visibility into who their teenage users can talk to on Snapchat and their privacy settings, among others.

Snapchat in June had shared that this kind of work was on its roadmap, when parents who lost their sons to a drug overdose advocated that the company work with third-party parental control software applications.

At the time, he said he was careful about sharing users’ personal data with third parties and was considering developing his own parental controls, as a solution. (Recently, the company released tools to crack down on illegal drug sales on Snapchat to address this particular issue.)

A Snapchat spokesperson confirmed that the new family engagement tools will combine both an educational component and tools intended for use by parents.

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