You would think that the inventor of the App Store could create amazing 5-star app experiences. But according to the data, you would be wrong.
Apple last month quietly made a small change to its own apps – letting them be rated and reviewed like any other app. Previously, you could rate any of the millions of other apps in the store, but not Apple’s own preloaded apps.
Now there are about 10,000 reviews, and the results aren’t pretty.
The average rating across the entire portfolio was only 3.4, the app most users like to have an average of 4.1 while the one that users seem to hate has an average of 2.2 stars”, writing Appfigures CEO Ariel Michaeli. “Translate is the most hated preinstalled app, averaging 2.1 and 693 ratings … Messages, podcasts and news are rated under 3 stars, while FaceTime, Tips … Find My and Voice Memos have a 4+ rating. “
In other words, people really don’t like the Apple podcasting app or the messaging app.
They apparently like FaceTime, Apple’s video conferencing app, and Find My, Apple’s service for finding lost phones, things, or people who share their location with you.
And Apple Maps, sitting at 3.1 stars despite years of improvement, still struggles to compete with Google Maps, which has 4.7 stars.
Apple’s performance is somewhat shocking, as the most common App Store rating in almost every category is five stars, according to Apptentive, a customer experience company. (It’s worth noting that app publishers work much harder to encourage people who seem to like their apps to rate them than people who don’t … which can skew overall averages.)
The ratings and ranking of apps on the App Store or Google Play are important to follow, because in the real world of app competition, bad ratings have a serious impact.
“Data from our research on the value of a star found that 59% of people usually or always check ratings before downloading an app, even if everything else is checked,” said Apptentive’s Ashley Sefferman. “Plus, the opportunity cost of a star is huge.
In Sefferman’s research, going from a three-star rating to a four-star rating increases the likelihood of installing apps by 89%. Going from three stars to five increases downloads by 97%.
But, of course, Apple’s apps don’t need to face the Hunger Games glove of an App Store with almost five million apps.
They are automatically integrated into the device.
“Ratings have become a good barometer of app quality and are also a deciding factor in how Apple and Google rank search results,” says Michaeli. “That’s why a lot of developers, big and small, pay a lot more attention to their grades and work hard to keep their average high. “
In other words, if your grades go down, your downloads go down too. And then, of course, your income too.
Apple doesn’t have to play this game, as it ships iPhones with no less than 28 apps preinstalled.
Most of these are basic apps for basic phone functionality like contacts, tips (an instructional app for using your iPhone), files, and reminders. Many, however, are apps that align with businesses run by Apple and generate revenue beyond the initial sale of the smartphone. They include Apple Music (3.6 stars) which rivals Spotify (4.7 stars) and YouTube Music (4.5 stars) and Amazon Music (4.6 stars). There’s also Apple News (2.3 stars) which rivals Google News (4.5 stars), CNN (4.7 stars), The New York Times (4.1 stars), and even more directly with aggregators. news like Flipboard (4.6 stars) or Feedly (4.6 stars too).
And some are apps that align with other devices or content offered by Apple, such as the Apple TV app, the Watch app to pair iPhone with Apple Watch, or the Apple Wallet app that aligns with. Apple Pay among its other features.
The good news here is that Apple is allowing people to rate and review its apps for the first time.
This carries certain risks: examination-bombardment is a real thing, and every big business does enough different things that something it does offends someone, somewhere.
The other good news is that as Apple sees the ratings and reviews, it will improve its apps.
Competitors, however, are unlikely to have the ability to challenge Apple’s built-in apps on a level playing field, where no apps are provided and iPhone owners have to choose their initial set of apps for themselves. applications from the start. Not unless there is antitrust law that requires it.
And while possible, especially in Europe and Asia, it’s not very likely either.
See the full Appentive report here.